// Selected work

Real products. Dozens of variations. Winning ads.

A look at creative batches we’ve produced and tested across cinematic, UGC, product, image and short-form.

Cinematic

Lumen Skincare — Hero Film

A cinematic brand film cut into 12 variations for top-of-funnel testing.

-34%
CPA
12
Variants
AI UGC

Tally App — UGC Batch

30 creator-style short-form ads produced and tested in a single week.

2.4x
Installs
30
Variants
Product

Brew & Co — Product Set

One SKU shot into 18 angles and motion clips for a full-funnel test.

+61%
ROAS
18
Variants
Short-form

Vella — Reels Sprint

Platform-native vertical edits batched for TikTok and Reels rotation.

3.8%
CTR
24
Variants
Image

Northwind — Static Set

40 static layouts tested across headlines, hooks and offer angles.

-28%
CPC
40
Variants
Cinematic

Apex Wear — Launch Film

A launch hero film recut into 9 hook variations for cold audiences.

4.1x
ROAS
9
Variants
AI UGC

Glow Theory — Testimonials

Talking-head UGC testimonials in 15 variations for retargeting.

+52%
CVR
15
Variants
Product

Maris — Catalogue Set

A 20-piece product line shot and motion-tested for a seasonal push.

+44%
ROAS
22
Variants
Short-form

Forkful — Snackable Set

Fast-cut recipe-style short-form built for high-frequency testing.

5.0%
CTR
28
Variants
// Your product, next

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