What is an AI UGC ad? A plain-English guide for DTC brands
AI UGC ads are creator-style video ads with AI presenters. Here is how they work, what they cost to make, where they fit, and how to test them against creator ads.
How many ad creatives should you test per month?
A practical guide to creative testing volume for Meta and TikTok: how many new ads to launch, how often to refresh, and how to structure tests.
AI product photography vs a studio shoot: time, cost and quality compared
How AI product photography compares with a traditional studio shoot on turnaround, flexibility, accuracy and cost, and when each makes sense.